Client: Apple Music
Insight: 92% of the world's population uses emojis.
Solution: A new system that allows you to send songs based on a corresponding emoji.​​​​​​​
Recognition: Clios: Gold, Silver, and Bronze (first student to ever win 3 clios for one entry)​​​​​​​, Art Director's Club: Bronze Cube (Interactive Craft in Online/Mobile–​​​​​​​Use of Technology), Finalist (Advertising Innovation), New York Festivals Advertising Awards Finalist x 2 - (Digital/Mobile, Avant Garde/Innovative)Graphis: Gold, Silver
Creative Director: Frank Anselmo
Motion Designer: Taekyoung Debbie Park
Role: Art Direction, Copywriting