Client: Apple
Insight: 92% of the world's population uses emojis.
Solution: A new system that allows you to send songs based on an emoji.​​​​​​​
Recognition: Gold, Silver, and Bronze Clio (first student to ever win 3 clios for one entry)​​​​​​​
Creative Director: Frank Anselmo
Partner: HyunJin Stella Kim
Motion Designer: Taekyoung Debbie Park
Role: Art Direction, Copywriting