Exparel is a unique medication—a non-opioid injection administered during surgery that helps in a patient's pain relief journey. We wanted to empower patients, particularly women, to proactively discuss their pain management options with their doctors. Our campaign bridges the conversation gap between patients and doctors, giving patients the knowledge and confidence to express their needs for long-lasting pain relief options before surgery. With Exparel as a pain-relief option, patients can focus on getting back to everything they can't wait to do.
We sold in this campaign as the first-ever campaign for Exparel and the first AOR-level pharma campaign for our agency.
Hero Film (Director's Cut):
Look + Feel: We wanted these stories to feel raw and authentic. Using a more cinematic approach, we worked with our director and photographer to create a beautiful look and feel. We used texture and grain, making this look different and stand out from other pharma campaigns.
Social:
Client: Exparel
Role: Associate Creative Director
Associate Creative Director (Copy): Sydney Olstad
Executive Creative Director: Dan West
Director: Dylan Maranda
DP: Cole Graham
Photographer: Kalum Ko
Producer: Taylor Schomann
Line Producer: Jordan Barber
Color: Artjail
Agency: /prompt. | Lippe Taylor