We created Sounds of Safety to help ensure donors would feel comfortable in CSL Plasma centers around the country. We wanted to show a unique perspective on all the safety measures that were being taken with COVID-19. Director Iacopo Carapelli worked with us (from Italy!) to capture this in a beautiful way though nearly all of us were working remotely. Accompanying our visuals, we had custom sounds made to help emphasize all the sounds of safety.
Client: CSL Plasma
Role: Art Director 
Copywriter: Emma Wren
Creative Directors: Roberto Dañino, Anne Lac
Executive Creative Director: Tom Darbyshire
Director: Iacopo Carapelli
DP: Luca Fantini
Editors/Sound Design: Crew Cuts
EP: Veronica Diaferia (Tiny Giant)
Producer: Molly Ross
Agency: BBDO NY
Back to Top