GILLETTE / AR APP DESIGN

exfoliating bar

To help launch Gillette Labs' new razor with Exfoliating Bar, we created an in-store Augmented Reality experience. Users are able to learn about all the features/functions of the razor and experience how to use it in AR.

Users start by scanning the QR code at the display in-store and a loading screen appears with the following message:

how it works

  • 1. After entering the experience, users can view the razor in a unique 3D space. Starting on the highlighted feature (the exfoliating bar) users can tap between the different hotspots.

  • 2. Using the arrows or highlighted circles, users can tap between different features.

  • 3. Users can also view ratings/reviews, and see each part of the razor up close. 

  • 4. Each feature allows users to zoom in and out of the product for a more detailed view.

  • 5. As users move chronologically through the app, they’re led to the final stage that allows for an AR experience at home.

  • 6. Before entering the experience, users can go back and toggle between frames.

At any point during the experience, users can access the AR portion. The camera will show your background covered in dirt and debris. Using the razor, users "shave" the screen to see how the exfoliating bar works. 

Check out the experience for yourself by scanning this QR code or clicking HERE:

Client: Gillette

Role: Senior Art Director 

Senior Copywriter: Ryan Sheehy

Creative Director: Jon Bellinger

Executive Creative Director: Mark Ronquillo

Producer: Manini Gupta

AR Studio: Tactic

Agency: Saatchi & Saatchi

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