A baby's face says it all. You know when they're happy, sad, or even...pooping. What better way to highlight Pampers Swaddlers' new diaper than with adorable baby...poop faces? We were tasked with showcasing a new feature for Pampers Swaddlers, a Blowout Barrier that prevents up to 100% of leaks. Taking a new approach for Pampers, we created custom emojis and captured unique baby expressions that told the story of our new diapers. (Fun fact: This is the first broadcast commercial to say and depict "poop").

Below you’ll find our hero :15 and some bonus director’s cuts (please note: footage for the director’s cuts is RAW).