SWIFFER / TV + SOCIAL
mop smarter
The mop & bucket hasn’t changed in over 50 years! Swiffer’s newest innovation, the Swiffer PowerMop, gives you that deep-level clean, every day, without the hassle. We wanted to launch this product in a big, powerful way, highlighting it's sleek and useful features.
Client: Swiffer
Role: Senior Art Director
Senior Copywriter: Ryan Sheehy
Executive Creative Director: Mark Ronquillo
Director: Nate Robinson
Senior Producer: Sam Moross
Production: Ntropic
Local Production (Mexico City): Habitant
Agency: Saatchi & Saatchi NY