LEQSELVI / SOCIAL + STILLS + MICROSITE + EVENT
REGROWTH RESTYLED
For people living with alopecia areata (AA), hair loss can affect far more than appearance.
Regrowth Restyled is a project that brings together real information about treatment with the transformative power of fashion and self-expression. As part of the project, we partnered with renowned fashion designer Christian Siriano, known for his commitment to inclusivity, to give patients a one-of-a-kind dress designed to celebrate their individuality and help them feel confident in who they are.
By helping members of the AA community feel seen, supported, and empowered, Regrowth Restyled aims to build confidence and celebrate identity at every stage of the journey.
social
We brought the campaign to life across social and through an in-person panel event, where Christian Siriano unveiled his custom garment and shared the inspiration behind its design. The conversation featured Christian, dermatologist Dr. Meena Singh, Miss World America and AA awareness advocate Mary Sickler, and two LEQSELVI patients featured in the campaign. Together, they explored the realities of living with AA, the power of confidence and self-expression, and the meaningful role brands like LEQSELVI can play in helping patients feel seen and supported.
More to share soon!
ATTENDEES
MICROSITE
Client: Leqselvi / Sun Pharma
Role: Associate Creative Director
Creative Directors: Brad Bailey / Nicole Drinkwater
Director: Walker Higgins
Editor: Ian Marks
Producer: Anna Franklin
Production: Click On
Agency: /prompt