WATERLOO / CTV + SOCIAL + EVENT
RED, WHITE & WATERLOO
If anyone knows bold flavor, it’s Guy Fieri. To celebrate a bold start to the summer, we partnered with Guy and Waterloo to launch three limited-time sparkling water flavors inspired by nostalgic Americana desserts:
SOCIAL
To promote the launch, we created fully functioning mini fridge mailers that were sent to an exclusive group of media and influencers.
The fridge included our LTOs, a mini fridge, stickers to design and make it their own, and a custom note card with descriptions, flavor notes, and a mocktail recipe.
RED, WHITE & LOO, IOWA
Waterloo, Iowa hosts its annual Red, White & Loo celebration every Fourth of July—a quintessential slice of Americana. We positioned it as the ideal setting to introduce these summer flavors in a town that truly embodies the spirit of the holiday.
Our plan was to have the evening kick off with an LTO giveaway and a special appearance by Guy, culminating in a signature Waterloo drone show to close out the night.
COVERAGE
DELISH | TASTING TABLE | @CandyHunting | SPORKED | MSN | AOL | TASTE OF HOME | @markie_devo | FOOD, TRAVEL, LIVING | FOOD & WINE | TREND HUNTER | BLEEDING COOL | DRUG STORE NEWS
Client: Waterloo Sparkling Water
Role: Associate Creative Director
Associate Creative Director (Copy): Jane Mousseau
Creative Director: Laura Touysinhthiphonexay
Director: Sam Miron
Producer: Alyson Shumeyko
Editor: Silentface
Production (Event): Department of Wonder
Photographer: Clay Larsen
Agency: /prompt. | Lippe Taylor