MI CAMPO / SOCIAL

SHOOT YOUR SHOT

With dating now dominated by APPS, Gen Z and Millennials are losing the confidence to connect in real life.

Making the first move—whether at a bar with a stranger or with a friend you’re stuck in the friend-zone with—feels more anxiety-inducing than exciting. The safety of online dating has made spontaneous moments feel awkward, risky, and even outdated.

Mi Campo wanted to change that. As the ultimate wingman, the brand encouraged people to shoot their shot—making the first move feel less intimidating and a lot more fun.

With a tight budget and a social-first brief, we created a simple, shareable way to help break the ice. In the week leading up to Valentine’s Day, users could DM Mi Campo their crush’s handle—and we’d slide into their DMs for them, sparking the first connection on their behalf.

SHOOT YOUR SHOT ANYWHERE

We developed a custom look for the campaign within Mi Campo’s existing branding—playful, bold, and unmistakably flirty.

To extend the idea even further, we also created custom coasters featuring cheeky pick-up lines, used on social and IRL at a Mi Campo event. These became icebreakers in real life, encouraging attendees to shoot their shot with someone new.

Coaster1.png

RESULTS

The response to our campaign was proof that a little confidence—and a good wingman—goes a long way. With strong engagement, organic reach, and real DMs sent, we helped people shoot their shot and have some fun doing it.

    • 1000+ new messaging conversations (between those who DM’d us and their crushes)

    • 89, 274 total paid engagements

    • It’s 586,841 paid impressions

    • 3% growth in followers

    • 25,400+ total organic content reach

    • 4.16% organic engagement rate (221% above benchmark)

    • 6,600+ organic engagements (100% of benchmark)

    • 4 pieces of earned media coverage

    • 855,000 earned media impressions

INFLUENCER CONTENT

INFLUENCER CONTENT

Client: Mi Campo

Role: Associate Creative Director

Associate Creative Director (Copy): Amy Silvestri

Creative Director: Apple Xenos

Editor: Luke Delahanty

Agency: /prompt. | Lippe Taylor

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