UCB (UNBRANDED) / ACTIVATION + BRANDING + SOCIAL

CAMP SMALL STEPS

Dravet syndrome is a rare and severe form of epilepsy that typically begins in infancy. It’s marked by frequent, prolonged, and often treatment-resistant seizures, along with varying degrees of developmental delays that can impact learning, cognition, speech, and motor skills.

For those living with Dravet Syndrome (DS)—and their families—everyday childhood experiences are often out of reach. The result is a deep sense of isolation, despite a strong desire to participate in the simple joys of childhood, like outdoor play and sensory exploration. Caregivers are eager for support and resources that can help safely provide these moments, which are not just joyful, but vital to improving quality of life.

In partnership with UCB, we created Camp Small Steps—an unbranded event designed to foster inclusion, connection, and empowerment. By celebrating the small but meaningful milestones in these children’s lives, we gave families a day filled with possibility, pride, and play.

BRANDING

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BRANDING 〰️

We developed a custom branding system tailored to the Dravet syndrome community, including specialized graphics and a thoughtfully chosen color palette. Muted tones and the absence of patterns were intentionally used to help reduce the risk of triggering seizures, ensuring the design was both beautiful and accessible.

We set out to create an experience these children had never had before—one filled with discovery, creativity, and joy. The event featured hands-on activity stations designed with sensory needs in mind, including a simulated fishing experience, tactile sand play, arts & crafts, and a sing-along around a paper mâché campfire.

This has been the most meaningful project I’ve worked on to date. Seeing the positive impact Camp Small Steps has had on the families has been incredibly moving. We’re now gearing up for our second event, with hopes to expand and bring this experience to even more families throughout the year.