CSL PLASMA / 360 CAMPAIGN

spring ahead

Lapsed plasma donors are people who have lapsed anywhere from 15 days to 18 months since their last donation. Our first lapsed donor campaign launched in October and was very successful with 14,000 lapsed donors returning to donate plasma! In launching a similar campaign (Spring Ahead) we intend to reach these high frequency lapsed donors who didn’t respond or didn’t qualify for the special program. 

After an incredibly tough year, we want to give people hope for something better. In donating plasma it helps relieve some of the monetary burden along with helping patients live healthier lives and receive life saving treatments for things such as respiratory problems, immune disorders, and rare diseases. 

Client: CSL Plasma

Role: Art Director 

Creative Directors: Roberto Dañino, Anne Lac

Copywriters: Ryan Sheehy, Em Wren 

Executive Creative Director: Tom Darbyshire

Illustrator: Andrew Bannecker

Producer: Michael Woodall

Animators: Red Strings

Agency: BBDO NY

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