CSL PLASMA / 360 CAMPAIGN
new donors
CSL Plasma is one of the world's largest collectors of human plasma.
Their work helps to ensure that tens of thousands of people are able to live normal, healthy lives. In an effort to recruit new virgin donors, we collaborated with illustrator Andrew Bannecker to bring this work to life. In doing so, our campaign broke CSL Plasma's record of new donor sign-ups in a single day.
Though we were originally tasked with creating one video, we found multiple ways in, with our videos garnering more than 3 million views on Youtube each.
E-MAILS
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POSTCARDS
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signage
E-MAILS ~ POSTCARDS ~ signage
Our campaign was launched during COVID-19, so we needed to ensure there was proper safety messaging everywhere. We built custom designs for postcards, e-mails, signage, and more.
Client: CSL Plasma
Role: Art Director
Copywriter: Em Wren
Creative Directors: Roberto Dañino, Anne Lac
Executive Creative Director: Tom Darbyshire
Illustrator: Andrew Bannecker
Producer: Molly Ross
Animators: Red Strings
Agency: BBDO NY