We were tasked with creating four :15 pre-roll ads for Macy’s new fall collection. With a visually driven brief, we came up with a device to put four looks in various situations. Check out the final work below:
While adhering to COVID-19 guidelines, we found a way to tell these stories using only two people who could not interact with one another. Here are some behind-the-scenes shots from our livestream shoot day:
Client: Macy's
Role: Art Director
Senior CD: Eric Goldstein, Fred Kovey
CD: Pebble Goh, Jackie Meyer
CW: Emma Wren
Director: Marcus Tortorici
Producer: Melanie Cornish
Agency: BBDO NY