We were tasked with creating four 15 second pre-roll ads for Macy’s new fall collection. With a visually driven brief, we came up with a device to put four looks in various situations. Check out the final work below:
Selected Press: Bloomberg, Shots, Reel 360, Yahoo! Finance, News Break, Little Black Book, Best Ads on TV, Ads of the World, SHOOT, Street Insider
BTS:
![](https://cdn.myportfolio.com/dd2fd9f41be73421d0507e0816a8c7d6/ea3f28ce-a254-414b-95f6-f3090dd3ca3a_rw_1920.jpg?h=0c2c66794ab160697ca5b48ed29e8e9d)
![](https://cdn.myportfolio.com/dd2fd9f41be73421d0507e0816a8c7d6/31e22730-7699-4d47-9d89-922a1bfa2389_rw_1920.jpg?h=f0330e00a2d57c7315fa3895bceb7967)
![](https://cdn.myportfolio.com/dd2fd9f41be73421d0507e0816a8c7d6/f4c0bcfb-8391-4170-b5b0-ac9fd6ea5988_rw_1920.jpg?h=546ba44a20259a77c80118abed42b93d)
![](https://cdn.myportfolio.com/dd2fd9f41be73421d0507e0816a8c7d6/9ce8cd23-b261-4de0-8cc5-ee7852df7d4c_rw_1920.jpg?h=03144f33061a1b86d11e6de06034a27c)
![](https://cdn.myportfolio.com/dd2fd9f41be73421d0507e0816a8c7d6/82266998-0b95-4922-9a60-ac2915fea5d4_rw_1920.jpg?h=2844be6ffeb47bc25f635ee4a95808f3)
![](https://cdn.myportfolio.com/dd2fd9f41be73421d0507e0816a8c7d6/66c8ea35-7899-4839-8f74-e9d694591bc1_rw_1920.jpg?h=9ff0173c503fd25757c87ba266e96db8)
![](https://cdn.myportfolio.com/dd2fd9f41be73421d0507e0816a8c7d6/1ace7fed-9d55-4ecc-b43b-db19846e7b9c_rw_1200.gif?h=68dce7de622f5aceb6c0021fbd62b4ac)
Client: Macy's
Role: Art Director
Copywriter: Em Wren
Senior CD: Eric Goldstein, Fred Kovey
CD: Pebble Goh, Jackie Meyer
Director: Marcus Tortorici
Producer: Melanie Cornish
Agency: BBDO NY