When kids are uncomfortable, fabric discomfort isn’t the first thing that comes to mind. So what did we do with all of those tantrums, complaints, and cries? We helped people realize they might just be a cry for Downy.
Client: Downy
Role: Senior Art Director 
Senior Copywriter: Ryan Sheehy
Executive Creative Director: Jason Stefanik
Director: Maggie Carey
Producer: Jane Conlin
Editors: Harbor
Agency: Saatchi & Saatchi NY
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