The mop & bucket hasn’t changed in over 50 years! Swiffer’s newest innovation, the Swiffer PowerMop, gives you that deep-level clean, every day, without the hassle. We wanted to launch this product in a big, powerful way, highlighting it's sleek and useful features.
Hero :30
Set Design: Using Swiffer's new Vis ID for PowerMop, we created our own Swiffer "world." We incorporated their use of purples, pinks, and circular shapes, bringing this to life across all assets.
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06s: We created a number of :06 second videos for social and bumper ads, highlighting different features of the PowerMop.
BTS:
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Client: Swiffer
Role: Senior Art Director
Senior Copywriter: Ryan Sheehy
Executive Creative Director: Mark Ronquillo
Director: Nate Robinson
Producer: Sam Moross
Production: Ntropic
Local Production (Mexico City): Habitant
Agency: Saatchi & Saatchi NY